I love the execution of this ad by DDB, Sydney, Australia. I’m still on the fence about the effectiveness of “shock” advertising for addressing social issues but the creative on this will at least get people talking.

Pedestrian Council of Australia

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Mark Harricks
Copywriters: Alex StaintonGuy Lemberg
Art Director: Adam Ledbury
Photographer: Ian Butterworth
Typographer: Dom Bartolo